Personal & employer branding for founders

You've got the thinking. We get it seen.

We turn founder thinking into content people stop to read.

LinkedIn ghostwriting, Instagram content, and employer branding for founders and the teams around them. Written in a voice that's actually theirs.

Your thinking. Your voice. Outward.Writing · Strategy · Production

The work

Proof, not promises

Four distinct voices. Twelve real posts. Judge the writing for yourself.

343reactions on one featured post
Ravi Kabra, from the featured LinkedIn post

Selected LinkedIn work

Ravi Kabra

The founder, beyond the business.

Building again, from the ground up

"I lost 65 lakhs in a blink of an eye."
Ravi Kabra LinkedIn post screenshot
Rahul Shah, from the featured LinkedIn post

Selected LinkedIn work

Rahul Shah

A voice that sounds like a person.

Building a category on conviction

"New markets don't need validation - they need conviction."
Rahul Shah LinkedIn post screenshot
Chirag Gupta, from the featured LinkedIn post

Selected LinkedIn work

Chirag Gupta

The conviction behind the product.

The personal story behind Origin

"What started as a personal necessity has now turned into something much bigger."
Chirag Gupta LinkedIn post screenshot
Sanjay Punater, from the featured LinkedIn post

Selected LinkedIn work

Sanjay Punater

Experience, turned into perspective.

Playing the long game

"A harder swing won't fix bad aim."
Sanjay Punater LinkedIn post screenshot

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Reaction counts are shown as captured in the supplied LinkedIn screenshots. They are not impressions, leads, or a promise of future results. Quotes are post excerpts, not testimonials.

Instagram content

Reels people actually watch

Three founders, three very different feeds. Tap any reel to open the profile.

Instagram

Miten Kakaiya

Fitness and nutrition, explained like a friend would.

@mitenkakaiya ↗
Miten Kakaiya Instagram reel tile showing 29.2k viewsMiten Kakaiya Instagram reel tile showing 29.1k viewsMiten Kakaiya Instagram reel tile showing 16.2k viewsMiten Kakaiya Instagram reel tile showing 14.8k views

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Numbers on each tile are reel views, as shown on the profile grid screenshots supplied by The Outward Studio. They are not reach, leads, or a promise of future results.

What we do

One voice. Every place it matters.

We work directly with founders and leadership teams, shaping how the company shows up across words, visuals, and people.

01

LinkedIn ghostwriting

Real conversations. Your voice.

Weekly posts built from the way you think and speak, not a calendar of borrowed opinions.

02

Consultancy & writing

Find the story. Say it clearly.

Positioning, narrative, investor updates, and thought pieces for founders who have something to say and little time to write.

03

Instagram content

From concept to final cut.

Concept, shoot, and edit, produced in-house so the content feels considered and unmistakably yours.

04

Employer branding

Put your people in the picture.

Make leadership and employees visible on the channels candidates and partners check before they say yes.

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Let's start with a conversation

Let's write your next chapter.

Tell us who you are and what you're building. We'll take it from there.

theoutwardstudio@gmail.com ↗